Post by mdjuwel0203 on Nov 14, 2024 6:56:37 GMT
Let’s talk about customer relationships instead of marketing. 3 tips for maintaining CRM through e-newsletters Long-term customers are no less important than new customers. Soundest points out that long-term customers account for about 60-70% of the likelihood of product consumption, while new customers only account for about 5-20%. Therefore, if the customer retention rate can be increased by 5%, the expected profit will be as high as 25-95%. But if you haven’t formulated a long-term customer retention strategy yet, the following four data may make you pay more attention to the importance of long-term customer retention: 71% of customers stopped consuming because of flaws in the experience rather than problems with the product.
86% of customers are willing to pay more than 25% bulk sms master more to get a better consumer experience. long-term customers are 7 times more likely to accept a brand's new products and are 4 times more likely to recommend the brand. Long-term customers are also five times more likely than new customers to make a purchase and forgive a bad experience. Therefore, the relationship between sales service and customer management is closely related. In order to effectively improve the maintenance of long-term customer relationships, let's take a look at how PChome Shopping , a subsidiary of Taiwan Internet Home , uses EDM in a non-marketing way in its long-term customer retention strategy.
Long-term customer retention strategies 1. Service-oriented EDM When using EDM as a long-term customer retention strategy , do so from a relationship-building service perspective. For example, the following three steps to use Pchome: Establish + maintain relationships: The information filled in by customers during registration or consumption can be reasonably regarded as the basis for customer service and as a contact tool for consumption information. Using EDM notifications is a proactive but non-intrusive way to send information. Real-time + notification: If you can make good use of an automated EDM system, it will help to send targeted triggered emails at the right time, greatly reducing manual setting problems or avoiding untargeted information sending.
86% of customers are willing to pay more than 25% bulk sms master more to get a better consumer experience. long-term customers are 7 times more likely to accept a brand's new products and are 4 times more likely to recommend the brand. Long-term customers are also five times more likely than new customers to make a purchase and forgive a bad experience. Therefore, the relationship between sales service and customer management is closely related. In order to effectively improve the maintenance of long-term customer relationships, let's take a look at how PChome Shopping , a subsidiary of Taiwan Internet Home , uses EDM in a non-marketing way in its long-term customer retention strategy.
Long-term customer retention strategies 1. Service-oriented EDM When using EDM as a long-term customer retention strategy , do so from a relationship-building service perspective. For example, the following three steps to use Pchome: Establish + maintain relationships: The information filled in by customers during registration or consumption can be reasonably regarded as the basis for customer service and as a contact tool for consumption information. Using EDM notifications is a proactive but non-intrusive way to send information. Real-time + notification: If you can make good use of an automated EDM system, it will help to send targeted triggered emails at the right time, greatly reducing manual setting problems or avoiding untargeted information sending.