Post by account_disabled on Mar 6, 2024 6:33:59 GMT
Context. How many brands are really ready to receive an abnormal increase in demand on their digital channels and, more than that, talk to their customers? Well, these are the companies that will profit at the end of the pandemic period, both in sales and reputation. Did you like to know how the increase in online shopping occurred during the pandemic? Also learn the Country Email List importance of multichannel service for all establishments!Mobile devices, especially smartphones, have become a fundamental part of people's lives. We use the phone every day, practically all the time. That's why mobile payment emerged naturally, almost expected by users. Today, payments made via mobile are commonplace activities, something that has become so embedded in our daily lives that it is as if it had always existed. But this technology, in addition to making the user's life (greatly) easier, caused significant impacts on the brazilian and global markets.
Continue reading and find out what changed with the advent of the mobile payment system. What is mobile payment mobile payment, also known as mobile money, mobile wallet and mobile money transfer, is any type of financial transaction carried out digitally, using a mobile device . According to research carried out by distrito, “following the beginning of the popularization of smartphones in brazil in 2011 and the entry of 4g , mobile payment solutions also emerged”. And, with the growing use of cell phones and the ease that apps provide to users, mobile payment was developed so that smartphones would have this functionality: carrying out financial transactions . According to febraban (brazilian federation of banks), “since 2013, internet and mobile banking, together, have taken the lead in consumer preference for their banking operations to the detriment of other channels, such as branches, atms, correspondents and contact centers”. As a result, financial operations via smartphones tend to continue and evolve more and more, as user acceptance is noticeable . This form of payment can only be implemented from the 21st century onwards, as it was at this time that technologies were prepared to guarantee the security of carrying out these monetary activities via telephone.
Mobile payment applicability with this functionality, it is possible to make payments of different types and in numerous establishments. Most mobile payment platforms only rely on a mobile device and the internet to carry out operations. With this, it is possible to imagine the operation of this payment system in all establishments, from large to small businesses , that are willing to adopt this technology in their financial routines. Market impact the payment method sector suffered a major impact in terms of investments. Financial startups — the so-called fintechs — experienced a leap in growth and receipt of capital for the development of these technologies . Not only brazilian companies, but also large international institutions such as: google pay, mercado pago, paypal and others, have also gained space in the brazilian economic ecosystem. These companies came up with a digital payment solution which did not require users to have a bank account. Which caused the country's monetary movement to increase significantly . After all, more people were able to make payments via mobile, easily and without facing the bureaucracy of traditional banks.